final ideas

Partitions:

We have created the idea of installing removable positions within the line space to regulate the flow of people. The partitions utilise the space to organise busy lines and encourage people to meet those around by opening up the face to face  aspect. The partitions have chalk boards with ideas and topics written to spark conversations within groups or with strangers. To solve the problem of people not being able to see the menus and food we have put menus in the side of the partitions for easy access while in line on busy days.

Menus

Chalkboard ideas quote spark convos

Partitions- to better utilise the space to encourage people to talk to each other by opening up the face to face  aspect while making the lie more ordered.

Tentions:

use of space and creating space

Private vs public

Chatter vs choice

Organisation vs chaos

We have created a seating design for the space for comfort and to encourage socialising with others.

The cross shape of the connected benches creates opening for people to talk through the idea that by occupying the same space they are subconsciously connected, having something in similar encourages people to be more open and therefore more likely to socialise with new people. Opening up the seating so that various people can join increasing the chances of someone starting a conversation that the open tables lead to other people being able to join that space because they are connected by being at the same table.

Lack of something to discourage laptops and other antisocial behavior

Promote 2 way dialogue

Meaningful

Transformational stuff

Space for lots of people so there is more opportunity for there to be someone to sit down that you will talk to

tension s:

Private vs public

Space

Stranger danger vs i have friends

Social vs antisocial

Shared platters

We propose introducing shared platters where people can order various sides or create-a-meals such as burritos. The idea of sharing food strengthens friendships the subconscious feeling of connection you gain through the experience or action of sharing creates memories that will stick around after the experience and create a positive attitude of tussock in afterthought and increased bond through shared memories.

Food for sharing

The subconscious feeling connected to others through sharing

Bonding

Solidifying relationships/ friendships to choose to share food with someone means accepting them

Tensions: variety convenience to make

Quantity VS cost

Eg build your own burrito Fajita

Portions size

consumer research

Quotes etc

The wellington campus has a really good vibe and this space could be a good hub, but it isn't.

-Maria, Wellington part time lecturer (from Palmerston North).

Sam was happy to come to the space by herself “this is a comfortable space and i come here alone often” though after a while moved to sit with someone.

-Sam, 3rd year photography student.

I as always feeling like a giraffe, although Tussock makes me feel like a caged giraffe.

-Te Paea, 3rd year fashion student.

Observational insight: Happy to talk at the back of the line but start to think about what the want to eat drink near the front of the line

Recommendation transformations

Current Matrix

Emotive:

Desire to socialize/study/eat

Desire, unenergetic, hungry, confused, unmotivated

Confused, overwhelmed, indecisive, awkward, flustered, content, mellow, happy, social

Transitional pace

Experience:

Enters into dim restrictive atmosphere

Lines up next junk food, awkward intimidating

Searches for seat nerve wrecking

Socialises

Settles into busy bustling atmosphere

Eats and becomes content and happy through the socialising + food and wider atmosphere.

Atmosphere tho lacking

Entice me -encourage, inform

Relax me - enviroment mentally, physically

Motivate me

Duffull me -food, social

Connect me

Respond to me

2way dialogue:

entrance , poor awkward, interactions with others passing through strangers and friends

friend / acquaintances within/ passing through

Register, clarifying order, name and payment,

feedback - zumattos, facebook, word of mouth, suggestion box

Service- table service

Before:

Sluggish, hungry tired, unmotivated

During:

Content, included, happy, social

After:

Happy, content, satisfied, energised.

Projective Matrix

Emotive:

Desire to socialise

To sustain themselves

Transitional space

Tired social content calm relaxed happy energised motivated comfortable supported satisfied included encouraged, memorable , enjoyable

Experience:

Invited into open space welcomed

Pleasant environment

Distressed at the event of the experience, calm

Transition and ease of ordering with the menu and selection of food within easy eye contact,

Space to find a seat without stress

Informe me- food, seating, news , events, people

Connect me- people, knowledge, friends/strangers, the community contacts

Guide me - friends, info, food/seating, university and life,

Reassure me - within the space, to relieve stress,

Inspire me - to socialise, be productive, to embrace the university environment and lifestyle

Refresh me - to move forward, motivated, inspired ,rekindled

Transition me move my head space, work, social, thinking.

2 way dialogue:

Entrance , poor awkward, interactions with others passing through strangers and friends

friend / acquaintances within/ passing through Interaction with frien

Register, clarifying order, name and payment,

feedback - zomato, facebook, word of mouth, suggestion box

Service- table service

Before:

Sluggish, hungry tired, unmotivated

During:

engaged , guided, social, included, connected, reassured

After:

Connected, Social, Motivated, Relaxed, Refreshed, Fulfilled, Inspired

Big idea inituals

Transformations initual

Transformational examples

https://www.youtube.com/watch?v=HyM731JThUU

Personas Finished

BLT sandwich: on the way to the 9am lecture wanting a quick coffee

- quick, easy, stress free, traditional

Sam is a 1st year student in her 2nd week at university.She is stressed and frazzled with the change from her small high school in Westport. Overwhelmed with the work she has been assigned Sam decides to get a coffee and before her morning class to try calm her nerves as Alex always does. She approaches the long line and clumsy stands out of anyone's way avoiding the older lectures and student. She can't see the board so she makes her rushed choice at the register. She looks around hoping she may see someone from class but has no luck so sits awkwardly at an empty table in front of the bar to wait. Her drink is called and she struggles through the passerby's, happy to finally be able to leave with her flat white. Which is cold. leaving her just as stressed as she entered except now she's disappointed too.

Club Sandwich - the mature student who has brought their own lunch.

- clean, organised, comfortable, organised.

- seat me, include me, care for me, protect me, warm, me.

Its started raining again and Karyn needs somewhere to sit and have a chat with the girls to eat their pre-packed lunches.They duck into tussock just as it starts to pour and luckily snag a table in the corner near the window which beside having a few crumbs and a brown paper bag on it it's not as unclean as the last time they were here. The lunch time environment a competition of noises and people. Karyn a bit upset, she was really keen on sitting on the couches as she finds the seats uncomfortable but in the crowded place they are always taken. Karyn pulls out her club sandwiches proudly, she made them for her dinner party last night and had left overs. The girls chatter and do a bit of people watching as they wait for their food to settle and the rain to calm before heading off to class or home in Karyn's case.

Burger: the studier

- content, concentrate, confident, occupied, sturdy

care for me, feed me, inspire me, motivate me,

Clark is a extroverted 3rd year student who is used to the tussock environment yet still feels out of place due to the cluttered feel of the room. He likes to be surrounded by people and but the unorganized chaos of tussock is not hospitable.

Clark need space to kill time before his afternoon lectures so has decided to do some studying as he can't see anyone he knows in the crowd of people. Being on a budget and seeing they have a meal of the day the decision is easy, and Clark loves lasagna. But there is only two left and by the time it's his turn to order they are all gone, instead he orders a burger remembering that winning $10 scratchy from earlier.

Retreating to one of the free chairs he pulls out his study material while the burger is prepared. Clark is frustrated at the irregular music and the irritating fact the volume is never the same, after a hour of disjoined study tussock empties and Clark is left in the quiet mumble with the violently energetic music. His time at tussock was inefficient leaving him feeling drained and unmotivated, Clark drags himself to the next class with regretting his time at tussock he could have spent at the local maccas that at least would have been a regular environment

Croissant:  the external old couple come in for a bite.

- exotic, original, uncommon, fancy,

- feed me, include me, seat me, comfort me, separate me, respect me, relax me, energize me

Colin and Shirley arrive at tussock cafe feeling tired and a bit overwhelmed by all the young people's noise. Having experience with Tussock they know not to come at midday so have come for a early lunch after exploring the lovely exhibition in the old museum. Colin who swears he hates chocolate orders a chocolate topped caramel slice, Shirley gets chips for them to share and a croissant. The couple easily find a seat before the midday rush and settle themselves in by the window to watch the students pass by.

As the students and lectures start to fill the space the couple enjoy the sudden increase in energy the cafe takes on, the couple wait for it to settle before struggling their way out from the maze of bags and people to the next place on the to do list today. The experience has left the couple feeling energised but old due to the difficulty of maneuverability, Shirley mentions that maybe they will walk into the city next time.   

Big idea brainstrorkm

colouruing

Swot

Shared values

Tensions   

Seating(quantity)- space(comfort)

Social (noise) - study (quite)

Cafe(public) - External (private)

Empathy

Space needs to be more equipped/ flexible

Broaden target, better care for target,

Move away from being solely food based to concentrating on the experience

Food - variety, affordable, sharing dishes, quality

• deals , variety

Be more environmentally conscious and advertise this fact

• Healthy options and this information supplied, to inform the public

People want to be connected to each other themselves and the wider environment, to be part of something bigger

To be known, have purpose. To matter

Meeting point, connect, grow, relationships,

Insights

Food >Space >Escape from work >Revise lecture >Freedom

Escape from daily stress/duty- responsibility reality

To relax in an environment where self indulgence is key

Transitional headspace

Limbo

Matrix

Current Matrix

Emotive:

Desire to socialize/study/eat

Desire, unenergetic, hungry, confused, unmotivated

Confused, overwhelmed, indecisive, awkward, flustered, content, mellow, happy, social

Transitional pace

Experience:

Enters into dim restrictive atmosphere

Lines up next junk food, awkward intimidating

Searches for seat nerve wrecking

Socialises

Settles into busy bustling atmosphere

Eats and becomes content and happy through the socialising + food and wider atmosphere.

Atmosphere tho lacking

Entice me -encourage, inform

Relax me - environment mentally, physically

Motivate me

Fuffill me -food, social

Connect me

Respond to me

2way dialogue:

entrance , poor awkward, interactions with others passing through strangers and friends

friend / acquaintances within/ passing through

Register, clarifying order, name and payment,

feedback - zumattos, Facebook, word of mouth, suggestion box

Service- table service

Before:

Sluggish, hungry tired, unmotivated

During:

Content, included, happy, social

After:

Happy, content, satisfied, energised.

Projective Matrix

Emotive:

Desire to socialise

To sustain themselves

Transitional space

Tired social content calm relaxed happy energised motivated comfortable supported satisfied included encouraged, memorable , enjoyable

Experience:

Invited into open space welcomed

Pleasant environment

Distressed at the event of the experience, calm

Transition and ease of ordering with the menu and selection of food within easy eye contact,

Space to find a seat without stress

Informe me- food, seating, news , events, people

Connect me- people, knowledge, friends/strangers, the community contacts

Guide me - friends, info, food/seating, university and life,

Reassure me - within the space, to relieve stress,

Inspire me - to socialise, be productive, to embrace the university environment and lifestyle

Refresh me - to move forward, motivated, inspired ,rekindled

Transition me move my head space, work, social, thinking.

2 way dialogue:

Entrance , poor awkward, interactions with others passing through strangers and friends

friend / acquaintances within/ passing through Interaction with frien

Register, clarifying order, name and payment,

feedback - zomato, facebook, word of mouth, suggestion box

Service- table service

Before:

Sluggish, hungry tired, unmotivated

During:

engaged , guided, social, included, connected, reassured

After:

Connected, Social, Motivated, Relaxed, Refreshed, Fulfilled, Inspired